Why is Angry Birds So Successful?


Angry BirdsDeveloped by Finland-based Rovio Mobile and released for Apple’s IOS in December 2009. Angry Birds is a Puzzle game, in which players use a slingshot to launch birds at pigs stationed within various structures, with the intent of destroying all the pigs. Since 2009, over 12 million copies of the game have been purchased from the App Store prompting the company to design versions for other touchscreen-based smartphones increasing the downloads to over 50 million.

Due to Angry Birds being a successful combination of addictive gameplay, comical style, and low price it was awarded the Application of the Year on the Apple Platform + Best Mobile Application in 2011.

So what lies behind the success of Angry Birds?

Starting in off in the Apple Market for the iPhone, then gradually expanding to other mobile devices including Android and other areas of entertainment.

The game is easy to play and turns out to be really catchy.

£0.99 from the Apple Store or download free with advertising support on Android.

Providing free continuous updates to keep users playing.

After achieving a strong position they have launched Angry Birds’ Toys and are planning to launch a game for Nintendo DS and Nintendo Wii.

And finally, it took 8 months of hard thinking and planning to come up with something really different.

It’s interesting to see how they will evolve the Brand and business in the future but one thing’s for sure, they have a bright future ahead.

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